19 Best Beauty Business Ideas To Start In 2024
There are a lot of different best beauty business ideas to start out there. So, how do you choose the best one for you?
Well, we have done the research and looked at all the trends so you don’t have!
Let’s jump into it …
1. Microblading Business
Microblading is a semi-permanent tattoo. Unlike traditional tattoos, microblading doesn’t use a tattoo gun. Instead, it uses a tool with tiny tiny needles to create strokes filled with pigment to create brow-like hair. This process creates realistic-looking brow hairs that last for more than a year.
Looking at Google trends, microblading trend has dwarfed other eyebrow beauty trends like eyebrow treading and waxing for the last five years.
What is the average cost of microblading?
Across the United States, you can expect the cost to be $400 – $2,000. This price will depend on your location and how good the artist really is. At the moment the demand exceeds the supply.
2. Products For Black Hair
Unfortunately, the hair industry is still stuck in the 50s and needs to be disrupted. Most of the products on the market do not tend to black people.
If you go to your local store’s hair products section you won’t find many options for black people. It is estimated that black people spent roughly $1.5 trillion dollars on beauty in the year 2021.
In 2021 Black women spent roughly $2.5B on hair products but still remain the most under-represented market segment. Black women spend 9 more times than their counterparts.
Black hair comes in all textures and shades which means it requires a diversity of products from shampoos. conditioners, oils, colors, pomades, etc.
Beyond physical products, you can build digital products like an app or blog offering hair care and styling tips.
3. Start Nail Art Business
Among beauty categories, the nail category has continued to show tremendous growth even during the lockdown. The keyword “fake nails” has more than 60,500 monthly searches according to Keywords Everywhere
Within the nail category, nail art is another trend that going strong boosting about 135,000 searches per month on Google which is significant.
The nail art trend has about 32.1 billion views on TikTok at the time of writing this article which shows the appetite of consumers.
There is an opportunity to create content on how to do certain styles of nail art like French tip, coffin nail tip, almond nail tip or actually sell the actual nail tips which can be easily sourced through Alibaba.
4. Mens Grooming or Shaving
Men’s grooming products continue to gain mass adoption and men are embracing the options they now have. In the men’s grooming and shaving category, there are many popular subcategories like shaving kits, beard oil, beard and hair conditioners, brushes, balms, and more.
For example, the keyword “beard oil” generates 49,500 searches per month in the US as shown in the screenshot below.
5. Organic and Natural Skincare Products
The organic and natural skincare market has seen an upsurge, with more consumers becoming conscious of the ingredients in their skincare products. Starting a business that focuses on eco-friendly, organic, or vegan skincare options could not only cater to a growing market but also align with sustainable practices.
Sustainability Trend
- Consumer Awareness: Increasing demand for transparency in skincare ingredients.
- Market Differentiation: Certification and authenticity in organic products provide a competitive edge.
6. Mobile Beauty Services
Mobile beauty services offer convenience, bringing salon-quality treatments to the comfort of a client’s home. This business model is ideal for busy professionals, parents, or those who prefer personalized services without stepping out.
Service Flexibility
- Target Market: Busy professionals, parents, elderly or mobility-impaired individuals.
- Service Range: Hairstyling, makeup, manicure/pedicure, massage therapy, and more.
7. Beauty Subscription Boxes
Subscription services have revolutionized the way consumers shop, and beauty is no exception. Curated beauty boxes that deliver personalized beauty products monthly can create a consistent revenue stream and build a loyal customer base.
Business Model Benefits
- Customer Retention: Subscription models encourage repeat business.
- Market Reach: Ability to target various niches within the beauty market.
8. Virtual Beauty Consultations
With the rise of remote interactions, virtual beauty consultations have become more popular. This business idea leverages technology to offer personalized advice on makeup, skincare, and haircare, catering to clients worldwide.
Tech Advancement
- Global Reach: Serve clients from anywhere in the world.
- Service Offering: Personalized consultations, tutorials, and product recommendations.
| Business Idea | Unique Selling Proposition | Target Market | Growth Potential |
|---|---|---|---|
| Organic/Natural Skincare | Eco-friendly and sustainable practices | Health-conscious consumers | High |
| Mobile Beauty Services | Convenience and personalized in-home service | Busy individuals | Increasing |
| Beauty Subscription Boxes | Personalized, recurring revenue model | Beauty enthusiasts | Steady |
| Virtual Beauty Consultations | Accessibility and global reach | Tech-savvy clients | Rising |
9. Custom Fragrance Creation
Enter the niche market of perfumery by offering custom fragrance creation services. Clients can create their signature scent, tailored to their preferences, which could be a hit for personal branding or as unique gifts.
10. Beauty Tool Innovations
Develop a line of innovative beauty tools that cater to the latest beauty trends, such as high-tech skin analyzers or makeup applicators that promise a professional finish.
11. Skincare for Men
With the male grooming market expanding, starting a skincare line specifically for men, focusing on simplicity and the unique dermatological needs of men, can tap into this growing segment.
12. Ethical Makeup Line
Create a makeup line that not only looks good but also feels good by being ethical. This includes being cruelty-free, vegan, or using ethically sourced ingredients.
13. Protective Styling Products
Design products that cater to those who use protective styling, such as braids or weaves. This could include specialized shampoos, conditioners, and scalp treatments that maintain hair health.
14. Holistic Beauty Retreats
Start a business that offers holistic beauty retreats combining skincare, nutrition, fitness, and wellness practices, providing a comprehensive approach to beauty and health.
15. Beauty-Focused Social Platform
Develop an online platform dedicated to beauty lovers where they can share reviews, tips, and tutorials, and connect with other beauty enthusiasts and professionals.
16. Anti-Pollution Skincare Products
With environmental concerns on the rise, skincare products that protect the skin from pollution can meet the needs of consumers in urban areas.
17. Inclusive Beauty Salon
Open a salon that specializes in services for all hair types and skin tones, truly embracing diversity and catering to a broad clientele.
18. Aromatherapy Services
Offer aromatherapy services that not only provide beauty benefits but also promote overall well-being through the use of essential oils.
19. AI-Powered Skincare Apps
Leverage artificial intelligence to create apps that analyze skin conditions and offer personalized skincare routines and product recommendations.
| Business Idea | Unique Selling Proposition | Target Market |
|---|---|---|
| Custom Fragrance Creation | Personalized scents for individual expression | Niche fragrance enthusiasts |
| Beauty Tool Innovations | High-tech gadgets for advanced beauty care | Tech-savvy beauty consumers |
| Skincare for Men | Products tailored to the unique dermatological needs of men | Men interested in skincare |
| Ethical Makeup Line | Cruelty-free, vegan, and ethically sourced makeup | Eco-conscious makeup users |
| Protective Styling Products | Specially formulated products for braids, weaves, and other protective styles | Consumers with natural/curly hair |
| Holistic Beauty Retreats | Comprehensive wellness experiences combining beauty and health | Wellness-focused individuals |
| Beauty-Focused Social Platform | Community for beauty enthusiasts to connect and share | Beauty bloggers and vloggers |
| Anti-Pollution Skincare Products | Skincare that shields against environmental pollutants | Urban dwellers |
| Inclusive Beauty Salon | Services for a diverse range of hair types and skin tones | A diverse clientele |
| Aromatherapy Services | Beauty treatments that incorporate essential oils for wellness | Clients seeking natural wellness options |
| AI-Powered Skincare Apps | Personalized skincare advice using AI analysis | Tech-oriented skincare users |
Final word…
Starting a new business is challenging but can be very rewarding. Be sure to research your target audience’s needs, size, and overall sentiment before launching your product. Platforms like TikTok, Google Trends, and Pinterest Trends can be a great starting place for your research.
